“Companies are becoming broadcasters” – this is a rapidly developing trend of our time, in which many people’s desire to read is clearly diminishing and moving photos are supplementing information of all kinds.

Short videos capture people, image components, products, services, expertise and entertaining moments – they are made available to closed circles of people or the general public on a wide variety of online portals.

More and more well-known online media and companies are accompanying their texts with explanatory or text-like video presentations. Schindlerhof is now also taking this professional approach.

Together with the company Deutsche Wirtschaft TV, an internal Schindlerhof TV studio has now been set up and opened fully functional. A Schindlerhof team consisting of five people with different skills will plan, develop, implement and place videos in the studio.

Intensive training by Daniel Trost of Deutsche Wirtschaft TV provided the necessary expertise in the handling of the sophisticated technology in advance. The first films have already been shot in-house – among other things to strengthen the Schindlerhof as an employer brand.

Further plans for image promotion are already in the pipeline and are currently being developed with great commitment.

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Klaus Kobjoll bool 27 (russian)

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