No. 10: The last story in the history blog

"You can't overtake 15 cars in the sunshine - but you can in the rain!"
Ayrton Senna Formula 1 racing driver
"Winning the Princess" when it comes to prizes and awards that we would like to win, and

"Killing the Dragon", when external circumstances force us to overcome a crisis. Voilà, - three such "dragon fights".

No. 9 - Killing the Dragon

We have been using two neologisms like "mantras" for many years. They are now almost part of our DNA:

"Winning the Princess" when it comes to prizes and awards that we would like to win, and

"Killing the Dragon", when external circumstances force us to overcome a crisis. Voilà, - three such "dragon fights".

Part 6: Like the virgin to the child...

...After the award ceremony for the very first "Hotelier of the Year" in 1990 at the Sheraton at Frankfurt Airport, someone asked me if I could give a talk at Coca-Cola in Essen about what might have earned us this award. Carelessly, I agreed.